With its fashion forward aesthetic This is Genevieve is celebrated for its unmistakable signature prints, exquisite hand stitched details and contemporary silhouettes, all of which have become staples for its supporters. Unique yet understated and always sexy, This is Genevieve is equally at home on the streets of New York, Tokyo and London, but with a quintessentially laid back attitude, remains true to it’s Australian origins.
Australian designer Genevieve Er was named “the one to watch” by The Telegraph newspaper in 2008. She was the founder of label This is Genevieve which has developed a dedicated following since it’s debut collection in 2007.
This is Genevieve has been shot for numerous publications including Vogue, Rolling Stone, Marie Claire, Russh, Oyster, Cosmopolitan, Yen, Cleo, Madison and STYD and is regularly featured in weekly magazines such as Grazia, NW, Famous, OK! and Who.